Justyn
Briscoe

GTM Marketing Engineer

I build the systems that turn attention into pipeline: outbound automation, instant-quote engines, paid social, API integrations, and the content that feeds them. Then I run them and own the number at the end.

About

I call myself a GTM marketing engineer because the work I like sits between the strategy deck and the revenue report: wiring up the tools, writing the copy, shipping the page, and watching what the numbers do.

I wrestled competitively growing up, won a Maryland state title in 2022, and wrestled in college at Pitt-Johnstown. The sport doesn't care what you say you'll do. It cares whether you show up again after a bad result, and that's how I treat a campaign that misses.

I ran a YouTube channel from 2020 to 2024, which is where I first learned how content, audience, and growth work together. Today I sell, market, and build for my own businesses and for clients, and every tactic on this page was tested with my own money first.

Builds

Systems I've designed and shipped recently. Companies and clients are kept anonymous; the numbers and mechanics are real.

Paid social

Meta lead engine for a home-services brand

A seasonal campaign for permanent and holiday lighting: instant lead forms, a time-limited offer, and same-day follow-up. Every lead gets a call or text, and the ones who answer get booked for an estimate.

  1. Offer and creativeSeasonal discount with a hard deadline to pull bookings ahead of the rush.
  2. Instant formLow-friction capture inside Facebook, with service-type questions to qualify.
  3. Same-day follow-upCall, then text. Reached leads are booked straight into estimates.
28form leads
$4.57cost per lead
$128total spend
60%of reached leads booked

Meta Ads Manager, Sep 12 – Oct 11, 2026. Booking rate from the first 19 leads.

Outbound

AI-assisted outbound for a cybersecurity firm

A Maryland managed IT and security provider was closing about one new recurring-revenue logo a month off three or four discovery calls. I designed an outbound engine to widen the top of that funnel without burning the sender domain or the team's time.

  1. Score the listContacts are scored by fit before anything sends. A person reviews the top tier and starts each sequence.
  2. AI-written first touchPersonalized opening emails, 25–40 a day from a real domain inbox, so deliverability holds.
  3. Sync consent automaticallyZapier keeps opt-ins and opt-outs matched across every tool.
  4. Hand off to callsEngaged contacts move to phone follow-up and discovery booking.

Hybrid on purpose: people decide who gets a sequence, and automation handles the parts that break when done by hand.

Conversion

Instant-quote engine for permanent lighting

Permanent LED installs were losing deals to slow callbacks. I built a landing page that measures the roofline from satellite imagery, prices the job on the spot, lets the homeowner accept it, and sends the accepted quote to the owner and into the CRM.

Working demoSample pricing
Product
450 linear ft
$20–30 per ft$9,000 – $13,500

Content & funnels

Client funnels, from first post to booked revenue

Through my studio I build the whole path for small brands: the content that earns attention, the profile and offer that convert it, and the CRM and booking setup that turns it into paying clients.

  1. Fitness creatorInstagram funnel built on how-to and personality content, designed to turn followers into online coaching clients.
  2. New detailing businessLaunch setup for a two-person mobile service: offer, local presence, and lead capture from day one.
296K+views per reel, from 5,764
5,181followers, from 2,601
900%revenue lift, $500 to $5K/mo
50x+growth in reach per reel

API integrations

How the builds talk to each other. Keys and account details stay out of the page.

Satellite roofline measurement

Places Autocomplete→Solar API buildingInsights→Solar API dataLayers→roofline length→price

The homeowner types an address. The page pulls the roof footprint and aerial imagery from Google's Solar API, traces the roofline, and lets them tap which sides of the house get lights. No tape measure and no site visit before the quote.

Quote-to-CRM lead routing

quote accepted→HubSpot Forms API→email alert→GoHighLevel

Accepted quotes post straight into HubSpot with the address, footage, product tier, and price attached, and the owner gets an alert within seconds. Leads then move into GoHighLevel for SMS follow-up.

Meta Lead Ads into the CRM

instant form→Lead Ads webhook→field mapping→CRM + SMS

Form leads sync into the CRM with mapped fields, so speed-to-lead runs from one place. I debugged the usual breakpoints: page permissions, lead access in Business Settings, and unmapped forms.

Outbound consent sync

Apollo sequence→reply or unsubscribe→Zapier→CRM opt-out

Opt-ins and opt-outs stay matched across the sequencer and the CRM automatically, so a contact who says no is suppressed everywhere.

Subscription billing for a mobile app

Stripe Checkout→Stripe webhooks→Supabase→plan access

Web checkout and App Store subscriptions (StoreKit 2) write to one subscriptions table, so a user's plan stays in sync whether they upgrade, renew, or cancel.

AI tools wired into the workflow

OpenAI→Claude + MCP connectors→Drive, Gmail, Canva, Calendar

AI connected to the tools the work already lives in, for prospect research, first-draft copy, creative, and reporting, with a person reviewing before anything goes out.

Operating proof

I own and run an exterior home-services company in Howard County, Maryland. It's where every channel gets tested before I sell it to anyone else.

  • Search18+ city and service-area pages, plus a full meta and H1 overhaul. Organic became the main growth lever.
  • LocalGoogle Business Profile and Local Services Ads, approved with the Google Guaranteed badge.
  • PaidGoogle Search campaigns and seasonal Meta lead-form campaigns at under $5 a lead.
  • CRMGoHighLevel with automated follow-up and review requests.
  • OfferSeasonal service mix, from pressure washing and gutters to permanent LED lighting.
  • ContentBefore-and-after job photo and video for social.

Experience

Sales taught me how buyers decide. Marketing is how I get more of them to the table.

Present · Managed IT & cybersecurity provider, Maryland

Full-cycle sales

  • Own the cycle from cold prospecting through close, on deals from recurring managed services to compliance implementations.
  • Influenced $600K+ in qualified pipeline, including $200K+ in compliance work.
  • 4,400+ calls and 800+ emails in a year of outbound.
  • Designing the AI-assisted outbound pilot in Builds to scale meeting volume.

Present · AI, automation & creative for service businesses

Founder, marketing studio

  • Two tracks: creative direction for personal brands, and growth systems for service businesses.
  • Builds automation and AI workflows (CRM, lead routing, follow-up) alongside content and paid media.

Present · Exterior home services, Howard County, MD

Owner-operator

  • Built every marketing channel in-house; see Operating proof.

Community

A nonprofit for young wrestlers. I'm building an organization that gives underprivileged wrestlers access to equipment, tournament travel, and coaching that's usually out of reach without family resources behind you.

Church outreach. I volunteer with my church's outreach program, helping prepare and serve meals for people experiencing homelessness.

Contact

Let's build the pipeline.

Open to GTM engineering, marketing operations, and growth roles, plus freelance automation builds.

LinkedIn ↗